Build a clearer, more detailed picture of your customers.

Connect Data Enrichment appends consumer classification codes to contact records, so you can gain a better understanding of your customers and prospects, allowing for effective segmentation and targeting for marketing campaigns and to build a better customer experience.

You can also append additional occupier names, tag nearest branches or locations, and append radius catchments to important venues.

Enriching data can help to:

• Gain valuable insight by profiling the behaviours, attitudes and circumstances of customers and prospects
• Improve awareness of the factors that influence purchasing decisions
• Save money and improve ROI with targeted marketing campaigns
• Retain existing customers through effective and personalised engagement
• Identify the best prospects and communicate with them optimally

Connect Data Enrichment offers a number of APIs which can be run individually or sequentially, to run multiple services in your preferred order, as a single call. These are:

Data Append

• Mosaic – from Experian, add demographic and lifestyle characteristics to customer records to gain a better understanding of their demographics, lifestyles, preferences and behaviours.
• UK Consumer Verification - check names and addresses against the edited Electoral Roll to verify existing information and to ensure that direct communications reach the correct individuals.
• Extra Names - optimise match rates for different data enhancements by checking for additional individuals with different surnames residing at the supplied address.
• Business Plus - apply new attributes and verify existing business information by appending a range of additional data fields.

Location & Mapping

• 'Nearest to' - submit a list of postcodes and calculate the 'nearest to' from a base set of postcodes. Can be built in to websites and mobile apps so that interested customers and prospects can easily find your closest outlet.
• Radius Calculation - submit a postcode and retrieve the surrounding postcodes based on a radius of either distance or drive time.