Is keeping your data accurate and ready to use a major challenge?

Customer data is one of your organisation’s most valuable assets, but it does deteriorate rapidly if left unchecked, so it is essential to keep your data clean, accurate and up to date. Updating your data is also a key requirement of GDPR.

Connect Data Cleansing provides access to the UK's most comprehensive and latest source of reference data helping to:

• Maintain the accuracy, completeness and usability of your contact data
• Standardise data to improve matching
• Reduce costs and eliminate the waste caused by incorrect data
• Keep you connected with your customers
• Identify duplicates to ensure a contact is only targeted once

You select the services to use, either singly or in combination, to suit your requirements.

Connect Data Cleansing offers the following APIs:

• Address Processing - screen against the Postcode Address File (PAF) to verify and update existing addresses and ensure current delivery standards are met.
• Deduplication - identify duplicate records on your customer or prospect database, either at individual, family or household level.
• Forwarding Address – trace home movers and maintain contact with customers by using the following redirection services:

  Consumer
  Absolute Contacts GAS Reactive NCOA Update

• Suppression – identify and remove deceased, goneaways and opt-outs:

  Deceased	Goneaways	Preference Services
  Mortascreen The Bereavement Register Experian Mortality	Consumer NCOA Suppress GAS Absolute Movers Purity Information Works Business BSF	Baby MPS MPS

• Mapper - structurally validate contact numbers, add or update STD codes and authenticate telephone numbers against the supplied address data.
• Name Formatting - standardise the presentation of names within your data.

Our solutions can be integrated into websites, mobile apps, customer service systems, e-commerce systems and sales tools, to ensure that the data your teams are using is clean and ready to use the moment it is needed.